What Does It All Mean?
When you have your website designed, built and hosted, what then? How does anyone find it? If searchers know the exact name of your domain, that’s great, they type it in and there you are. Now your target audience aren’t specifically looking for your site, they are looking for sites that match the search terms they type into a search engine such as Google.
Even if your site is selling red shoes and the searcher has typed in ‘red shoes’ you must be aware that there will probably be thousands, tens of thousands or even hundreds of thousands of other websites also selling or discussing red shoes.
Many of your competitors websites (at this point in time) will have been online longer than yours, possibly for many years, they will have more credibility with the search engines and be displayed higher than yours.
The whole object of the game is get your website higher in the search engine rankings for the search terms your prospective visitors or purchasers will be using to find solutions to their search.
There are many factors that influence the search engines to rank your website, or the individual pages within your website, higher. Credibility and longevity are part of it. One of the biggest factors is relevancy, and there are many ways to strengthen the relevancy of your website to the given search terms.
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Paid and Organic Web Traffic
So, how to go about it? Broadly speaking there are two types of website traffic, paid and organic. Paid traffic, is where you pay a search engine to place ads on their search pages and other websites with ads for your website, which searchers may click on and end up on your site. Again, there will be many ads for competing websites for the searchers to choose from.
Organic traffic simply means no-paid traffic, the website increases its stance with the search engines as it becomes more relevant, more credible and more popular. Organic search engine optimization is all about kick-starting this process so your website is ranked higher, sooner.
Website building for organic traffic, not through paid advertising, generally means setting up a site and adding relevant content to it in order to attract potential visitors and customers. There are actually two ways of building a website. One is by putting up hundreds of articles all at once and the other is by doing it gradually. The latter is more preferable by most, because it does take time to come up with quality articles for publishing on your website or you can use an article writing service.
Benefits of Adding Content
1. Time and Money
You can save yourself immediate time and money by writing your own articles when you feel like it. Your website may not need content added all the time, so a few articles may suffice in the beginning. If your website is an interactive one, you can post new content to your site every few days to keep it current and updated. Over time your site will grow with information and it will eventually have many articles full of information for your visitors.
2. Search Engine Rankings Equals Organic Traffic
Another advantage of gradual website building is the fact that search engine spiders will visit your site more frequently. This increases your chances of getting a higher spot in the search results, which is known as organic search. The more you make changes and new updates to your website, the more frequently the search engines will send its spiders out to check for further changes. If you update your site by adding one or two articles on a consistent basis, you will gain get higher search engine rankings than if you posted a hundred articles in under a week.
At this point, you might be wondering how much content you would really need in order to successfully launch a business website. There really is no strict rule to follow but in general, it would be good to prepare two or three articles for each topic in your website. For a single-topic website, this may seem very minimalistic.
What’s important is that you provide content as soon as possible to make it visible to search engines. By adding even one article per week after your launch, it won’t be long before you have a full-scale website on your hands and the beginnings of organic traffic.
3. Continued Growth and Planning
Finally, another advantage of gradual website building is that over time your site is recognised as an authority website. You or your business can outrank your competitors through the continued growth and the adding of content to your site.
You can make a plan or have an outline of which topics to write about in the future covering the various sections or categories of your site. This is also very helpful if you have writers working for you because you will be able to give them their assignments way ahead of time.
If you would like to take the hands free approach and have someone write content for your site, please contact us with your requirements.