If you have made a sale, your customer trusts you and they may be prepared to spend more money with you! Obviously your sales funnel has worked! Next, do you ask them, “Do you want fries with that?” so that you may profit from additional sales? Or are you leaving money on the table?
Let’s take a look at a scenario.
- You have a product or several for sale.
- You’re making a good profit and the feedback you’ve heard from your customers has been positive.
- You love serving them and they love what you’re doing.
- However, you have a nagging feeling that you’re still leaving money on the table.
- You know of other products or services that your community would love.
- You just don’t know how to share these resources.
- After all, your customers have already purchased one thing from you already.
- Do they really want another offer from you?
The answer in most cases is yes!
Once customers have spent money with you, it’s a sign that they trust you. They believe in you and if your original product was good, then they’ll want the next product you recommend.
How Do You Make Sales?
Some solopreneurs and small business owners focus on selling one product to one customer at a time…but that’s not an effective way to run your business. Imagine this:
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- You’re thirsty so you dig a well. It’s exhausting, but you get a refreshing drink. However, very soon you’re thirsty again. What do you do? Do you go back to the well you have already dug for that refreshing drink? Or do you build a new well? You drink from the well you have already dug of course! That’s what it’s like when you try to find a new customer for each sale…it’s exhausting, just like digging a new well!
Serve Your Customers with Many Products or Services
No one product can meet all the needs of your business community. Even in website design, it’s just not possible. There may be some people who already have a website and don’t want another one, but they may need help in other areas, in making their website “work”.
That’s why it’s smart to have a product line, promote other products or services of your own, or others. This allows you to meet the needs of your customers without being drained trying to create everything yourself.
When it comes to figuring out what your customers want next, take a moment and review some of the feedback you’ve received. Did your customers love your latest product? Or have they mentioned they want something else? That’s a potential need in your market that you could fill.
The more you listen to your community of customers, the easier it’ll become to spot products or services that they’ll buy from you.
As long as your follow up offers are valuable and helpful, customers will continue to make purchases from you. You’ve already done the hard work of getting your customers to know, like, and trust you. Now, they’re eagerly waiting to see what you come up with next.
Where Can You Include A Call To Action?
A call to action is when you tell your community what to do next.
When you write a sales page, you tell your customers about the benefits of your product. Then you have a call to action, such as ‘click here to buy’ or ‘reserve your spot’. However, a sales page isn’t the only place you should be using a call to action.
A call to action should be used in most of your content. If you create videos and post them on YouTube, then you should be including your link to make them visit your website. Or perhaps you want them to subscribe to your channel. If so, tell them what you would like them to do! These are all calls to action.
Why Use a Call to Action (CTA)?
Your customers are overloaded with information. They may want your content or product but not know what the next step is. A CTA takes the confusion out of it. You’ve told your customer exactly what they need to do to get the results you’ve promised.
- In some cases, you may want to add extra urgency to your CTA. This can prompt your client to take immediate action.
- You can also add urgency by making an offer time sensitive. You could say, “Lock in this deal before the price doubles on Friday”. If you make time sensitive offers, it’s important that you stick to your promises. Otherwise, your customers will stop feeling the urgency when you overuse these types of CTAs.
- Now, that you know how CTAs work, there are a few key areas where you should use them.
Thank You Pages
A member of your community has signed up for your newsletter or purchased one of your products. You have a ‘thank you’ page in place. Make sure you use it to your full advantage! Place another offer there! Say thank you for your purchase…this may interest you too!
Follow Up Emails
Include CTAs with follow up emails. For example, if someone has just purchased your video tutorials, let them know to follow you on YouTube for more video tips. You can also use follow up emails to make additional sales. For example, you could have another course that would suit them, or use affiliate links to products that will assist them with their course.
P.S. Messages In Your Emails
Many of your subscribers won’t read your full message. They’re too busy so they’ll scan your email instead. One area most subscribers will pay attention to is the signature…and they’ll see the “P.S.” section after you sign off. That makes the ‘P.S.’ area an ideal place to put your CTA. For example, you might say, “Click here to get your discount coupon…on whatever it is you’re offering.”
Keep in mind that you shouldn’t use multiple CTAs in the same place. If you tell them to do a multitude of things…they’ll likely do none. So just give one call to action on a page! For example, at the end of a blog post, don’t ask your readers to subscribe to your mailing list, buy your product, and like your Facebook page. Instead, pick the main one action you would like them to do.
That’s the best way to use a call to action.
So what’s my call to action!?
Please like and share if it’s helped you! 😀