In any business, life is made easier with handy tools and resources. I am often asked what I use to either create a design or manage a certain area in my business, either for me or one of my wonderful clients.
Therefore I have decided to share some of my favourite tools with you. Some of the links I provide are to free platforms, some are paid services and some of the links I may earn a commission for, if you decide to purchase. So now that I have provided full disclosure, I also want to add a disclaimer and add that the tools I use work for me and I can’t make guarantees on products or services I don’t own.
My Recommended Tools
Website Builders and Genesis Child Themes
Dynamik For Genesis – I love Dynamik Website Builder by CobaltApps.
If you are a total beginner who wants to be able to customize their website design (and don’t have any coding knowledge) or if you are a web developer looking for a design solution for your own web design and development business, then I recommend you look at the features of Dynamik Website Builder.
You need the Genesis Framework to be able to use Dynamik, as Dynamik is a ‘Child Theme’ – but it is so much more than that! It is a website builder that has over 800 no-coding design options.
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If you already have Genesis and a Genesis child theme installed, but would like to make tweaks to your design, like a web designer would…then the Genesis Extender Plugin can help you.
The Genesis Extender Plugin helps you take control of all the changes you would like to make to your Genesis Child Theme without having to hire a web designer or developer…or learning how to make code changes. This plugin helps you make changes to any Genesis child theme.
Email Optin Forms
Popup Domination has been around a lot longer and many marketers use this optin plugin.
Thrive Leads is a new plugin that belongs to the creators of Hybrid Connect. Thankfully, Thrive Leads works on https sites (which is what this site is) and Hybrid Connect and Popup Domination doesn’t.
It depends on my clients preferences basically and their sites SSL status.
There are other differences in each, which I won’t go into explaining here, however right now I am using Thrive Leads and find it incredible for conversions…and it works perfectly on my SSL secure site!
WordPress Notification Bar (Or as some may know as the ‘Hello’ bar.)
Have you been looking at the bar at the top of my website? You can have a message like this too. It is the WP Notification Bar plugin from MyThemeShop.
I have been given a special 20% off discount coupon code for my customers. You can use this code: WDACOUPON
Video Marketing Tools
Explaindio Video Marketing Software – This is a great software program that creates videos with animation, whiteboard sketch and HD video all in one! So instead of having just a video, or just a white board sketch, you can have it all. It is difficult not to stay and watch the video as it is so eye-catching!
Social Media Management
HootSuite – There are many management platforms, but HootSuite is one of the most popular. There is a free plan and also a paid version which is very inexpensive. It costs just a few dollars a month and the time saved pays for itself very quickly.
- There is a free 30 day trial of Hootsuite Pro (the one I use and recommend.)
- Schedule and automatically publish 100’s of messages.
- Manage and post to multiple social profiles all from one dashboard.
- Add up to 9 team members to your account, so you can have a social media manager and/or a VA to help with your scheduling.
- Measure your reach and track your success with Analytics. This is so important otherwise you are just ‘playing’ with social media and not using your engagement to it’s full advantage.