Providing Unique Article Content
A website that has an exquisite design and a masterful layout is definitely pleasing to the eye and attractive to your potential customers. Your visitors are more likely to stay on your website for a few extra seconds if it is eye-catching. This is just long enough for them to read a few lines of your written content.
Does your content grab your reader’s attention?
It therefore needs to be either attention grabbing or at the very least offer a solution to their reason for landing on your website. The content also needs to be unique for your website to appear in the search engine results.
While a beautiful web design may keep your visitors on your site longer it will not bring visitors to your website, only your content will. This is because the search engines, such as Google, Yahoo and Bing, cannot see how beautiful your site is. It can only decipher the words on the page, which is why your content and ‘keywords’ are so important.
You need to provide unique article content for your website. Initially it only needs to be a few pages, as your site can grow with you.
Today, more than ever before, articles are required to keep your website fresh and big corporations are becoming very aware of this. Your visitors will become regular clients and ultimately your site traffic will convert into more sales. For this to happen you need to maintain high-quality article content at all times.
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You can do this by posting relevant original articles on a regular basis – this will keep your customers interested and encourage them to come back again in the future. Fresh, relevant content also keeps your website active in the search rankings – a necessity if your website is to be found by the browsing public.
So remember, it does not matter how awesome the appearance of your website might be, if your article content is not up to scratch, firstly it may not be found and secondly your viewer will not stay long if your site lacks substance.
The Importance of Posting Unique Content
Regardless of what product or service you are selling on your website, it is very important that you post unique content from time to time. You don’t really have to post original articles every single day. It depends on your market. Some markets require an article only once or twice a month, whereas other highly competitive markets need daily additions.
The goal is to keep your site fresh and updated.
By posting new article content in this manner, you will effectively be making your website more visible to the search engines.
You should never compromise the quality of your article content for the sake of quantity. Articles that are ‘stuffed’ with keywords and poorly written, will not help your website appear in the search results, nor will your potential customers read these useless articles.
If writing is not one of your strong points, this can be overcome by outsourcing. There are thousands of capable writers out there who are more than willing to create original articles for you at very reasonable rates. There are also companies that sell pre-written articles, known as PLR.
PLR or private label rights articles are articles that you can use and call your own. They are not unique to you, but you can rewrite them to fit your needs.
If you buy articles or hire freelance writers, make sure that the content you will be getting is exactly what you want and written from a person who’s first language is English. I can also provide you with the article content you require. ~ Website Content Details.
- I cannot stress enough how important it is to have unique, well-written content.
Obviously if your site looks untidy to begin with, people may be turned off and never take the opportunity to read your excellent articles at all.